When it comes to being visible online video content is increasingly proving its value as a way to grab attention and – especially – to participate meaningfully with Internet users.
Currently, one third of all time spent online is explained by watching video and it is expected that 80% of all Internet traffic in 2019 will come from video.
Videos are engaging a growing number of users and therefore are having an impact on the SERPs. Forrester estimates that the chances of getting a point on the first page on Google increased by 53 times with video. This also translates into clicks; video has been seen to drive traffic organic listings as much as 157%.
The video is appearing in a growing range of contexts and type of video content available to advertisers – such as live broadcast, 360 and virtual reality (VR) – is diversifying. So how is the way video search changing? Here are some top video search Engine:
YouTube: The video search engine?
YouTube is the second most popular site in the world according to Alexa. Which receives about 30 million visitors per day.
The behaviour of its users also demonstrates adherence video content. Visitors spend on average more than 8 minutes per day on YouTube, and each visit takes in an average of more than four pages on the site.
However, the popularity and high participation rates YouTube do not mean that all of these users are coming to the site and use their search tool to find the content they need. We know enough about the behaviour of YouTube to understand the traffic is more likely to enter the site through a link to a particular video (often Google) and that users often navigate the site by clicking on the videos suggested in the sidebar or see what the next autoplays services.
That said, there is some research that should be emphasized how big a YouTube search engine is.
Back in 2017, Moz and looked Jumpshot (US only) that divides data Google properties and included other major sites (such as Amazon) in an effort to better understand search behavior. Of the ten sites, YouTube ranked third for search share with 3.71% of searches. This is less than Google.com and Google, but ahead of Yahoo!, Bing and Facebook.
Video and Google search
While 3.71% may seem a relatively small portion of the cake, if we consider the scale of activity search, YouTube certainly holds its own as a property of this type.
And while it is important to understand the classification, visibility and optimization regarding YouTube SERPs, search marketers must also be aware of the importance of Google. YouTube receives more than 16% of your search traffic and nearly two out of every hundred clicks on search results pages of Google going to a YouTube video.
And we can expect that this relationship between the two platforms become stronger.
Google has owned YouTube for over 10 years and it is surprising that the clear majority of videos in their SERPs service includes staying there. The search engine is also constantly exploring ways to display video results increasingly rich and intuitive way.
Alternative options and alert Google video hosted on your own site
No need too much time searching for video on Google to see that there are alternatives to YouTube. In the first case, there are a number of direct competitors for service.
Vimeo, for example, has marked itself as a high-quality alternative to other platforms definition video, even while YouTube et al have taken steps to offer HD as well. Similarly, owned by Amazon Twitch specializes in live and is a key for the millions of fans of gambling destination worldwide. Live Stream definitely happening elsewhere, but Twitch has achieved within that niche.
Sellers do not necessarily have to upload a video to YouTube or similar sites to be ranked in Google SERPs. With marked and maps right place on the page, the video can be hosted on your own site and Google will have a good chance (although nothing is guaranteed!) In indexing this content in relevant searches.
However there are a number of online video search engine butwhen researching competitors to YouTube, we must also take on social media platforms; how video content is being shared by sellers and brands within their food, and how users are finding video on these platforms.
Back in February, HubSpot published some interesting data looking at how social channels are increasingly video destinations across selected markets.
While it is clear that YouTube is the dominant place to watch the video online, Facebook is showing signs of catching up. This is particularly the case in Latin American markets where Facebook reaches over 300 million people.
Like Google, Facebook is responding to the desire of its users have to watch the video. This is reflected in the search service with reproducible content can be very dominant and click when doing searches, and users will also be able to filter video results. Around 1.5bn searches occur on Facebook every day.
The service is also increasingly interested in promoting live video content, as well as rich content types such as emerging video and VR 360 Facebook360 his arm.
The challenge for Facebook regarding how the content is delivered to users through its search function on the site, is needed to balance the content loaded from within networks of friend’s users, with other public charges – and of course it is willing to favour the former. It is also a closed ecosystem and will only crawl content that has been shared within the platform.
This is a great opportunity for marketers, however. They can work to create video content that fits and visible in the newsfeed of Facebook. But this content must also search within the platform ensuring key phrases are used in messages. It is a relatively uncompetitive ecosystem in that sense – especially compared with YouTube and Google.
Predictions for the future of video searches
Video and search is a fascinating area. It is fair to say that watching YouTube, Google and Facebook are just scratching the surface when speculating how it is likely to change the landscape.
Social platforms are certainly seeing more video content hit their feeds. This comes from the users themselves, but also for brands and marketers who wish to participate with them. It is so important for social media channels that have participated users, so it is understandable that they want to promote the use of video in that context.
We also know that YouTube and Google rely on each other – and we expect they will continue to do so. Even when social channels can start comparing numbers YouTube for video display, it will always be difficult for shared through social channels to compete with YouTube videos in Google SERPs. The same goes for alternative platforms perfectly optimized video and even video on the site with a large profit margin. YouTube always seems to have the edge in Google, and it looks like it will stay that way for now.
However, technologies and behaviours change. One-way Google is forced to make the video content of YouTube is not visible when users are looking for a niche – such as the transmission of TV games live is in Twitch or HD content found in vimeo. Users can also start circumvention content search Google Video / YouTube completely should Facebook and other social platforms really succeed in being ‘platform’ 360 and VR video content.
Untie Yahoo, Bing video uses the Internet in general their searches. This leads to a very interesting experience based search including YouTube, Yahoo, Vimeo and almost any other video hosting site. Whether you use the search box at the top, or click a category or suggested video, the page is filled with a search results page without end. If there is a primary video on the results, it seems like a bit bigger than the rest of the videos in the results. Search results can be overflying to preview actual game content with audio and once you click on a result that takes a video player that includes both search and related videos to help more your search.